A Consumer’s Path to Savings: The Role of Flyers in Today’s Digital World

PLEASE NOTE: Our event is currently sold out. If you'd like to be added to a waitlist for tickets, please email your request to events@metroland.com.

7 in 10 shoppers are checking both print and digital flyers before going to the store. But we know the Millennial and Gen-Z shopper of tomorrow lives in a digital-first world, with information about new products and deals at their fingertips. So what role should print flyers play in your digital marketing strategy?

At this exclusive event for marketers in retail and CPG, join Metroland Media Group’s Lisa Orpen and BrandSpark International’s Mark Baltazar as they reveal the results of a comprehensive new consumer study on the intersection of print and digital flyers - including strategic insights on how, when, and why Canadian consumers are using flyers.

Following the research presentation, Lisa and Mark will be joined by a panel of leading retail marketers for a discussion about how digital innovation is reshaping the retail industry’s approach to flyers and other promotional strategies.

Learn how today’s shoppers experience the path to savings and gain actionable insights on how to optimize each channel to create a holistic brand experience and drive product purchase. All guests will receive a copy of the research whitepaper.

Agenda:

7:00 a.m. - 8:00 a.m.
Registration & breakfast

8:00 a.m. - 8:15 a.m.
Introduction & welcome from Lisa Orpen, Vice President, National & Multi-Market Sales, Metroland Media

8:15 a.m. - 8:45 a.m.
Overview of research findings from Flyer Synergy Survey with Mark Baltazar, Vice President & Partner, BrandSpark International

8:45 a.m. - 9:30 a.m.
Panel discussion. Stay tuned for an announcement of our confirmed panelists!

9:30 a.m. - 10 a.m.
Questions & networking